Privacy Policy
Our Commitment to Privacy
Our Privacy Policy
was developed as an extension of our commitment to combine the highest-quality
products and services with the highest level of integrity in dealing with
our clients and partners. The Policy is designed to assist you in understanding
how we collect, use and safeguard the personal information you provide
to us and to assist you in making informed decisions when using our site
and our products and services. This statement will be continuously assessed
against new technologies, business practices and our customers' needs.
What Information Do We Collect?
When you visit our Web site you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and Web site use information collected on an aggregate basis as you and others browse our Web site.
1. Personal Information You Choose to Provide
Credit Card Information
If you choose to purchase products or services from us or our partners, you may need to give personal information and authorization to obtain information from various credit services. For example, you may need to provide the following information:
- Name
- Mailing address
- Email address
- Credit card number
- Home and business phone number
- Other personal information (i.e. mother’s maiden name)
Email Information
In addition to providing the foregoing information to our partners, if
you choose to correspond further with us through email, we may retain
the content of your email messages together with your email address and
our responses. We provide the same protections for these electronic communications
that we employ in the maintenance of information received by mail and
telephone.
2. Web Site Use Information
Similar to other commercial Web sites, our Web site utilizes a standard
technology called "cookies" (see explanation below, "What Are Cookies?")
and Web server logs to collect information about how our Web site is used.
Information gathered through cookies and Web server logs may include the
date and time of visits, the pages viewed, time spent at our Web site,
and the Web sites visited just before and just after our Web site. This
information is collected on an aggregate basis. None of this information
is associated with you as an individual.
How Do We Use the Information That You Provide to Us?
Broadly speaking, we use personal information for purposes of administering
our business activities, providing customer service and making available
other products and services to our customers and prospective customers.
Occasionally, we may also use the information we collect to notify
you about important changes to our Web site, new services and special
offers we think you will find valuable. The lists used to send you product
and service offers are developed and managed under our traditional corporate
standards designed to safeguard the security and privacy of our customers’
personal information. As a customer, you will be given the opportunity,
at least once annually, to notify us of your desire not to receive these
offers.
What Are Cookies? Cookies are a feature of Web browser
software that allows Web servers to recognize the computer used to access
a Web site. Cookies are small pieces of data that are stored by a user’s
Web browser on the user’s hard drive. Cookies can remember what information
a user accesses on one Web page to simplify subsequent interactions with
that Web site by the same user or to use the information to streamline
the user’s transactions on related Web pages. This makes it easier for
a user to move from Web page to Web page and to complete commercial transactions
over the Internet. Cookies should make your online experience easier and
more personalized.
How Do We Use Information We Collect from Cookies?
We use Web site browser software tools such as cookies and Web server
logs to gather information about our Web site users’ browsing activities,
in order to constantly improve our Web site and better serve our customers.
This information assists us to design and arrange our Web pages in the
most user-friendly manner and to continually improve our Web site to better
meet the needs of our customers and prospective customers.
Cookies help us collect important business and technical statistics.
The information in the cookies lets us trace the paths followed by users
to our Web site as they move from one page to another. Web server logs
allow us to count how many people visit our Web site and evaluate our
Web site’s visitor capacity. We do not use these technologies to capture
your individual email address or any personally identifying information
about you although they do permit us to send focused online banner advertisements
or other such responses to you.
Sharing Information with Affiliates
From time to time you may notice offers from outside companies advertised
on our Web site. We take measures to select product or service providers
that are responsible and afford privacy protections to their customers.
However, we cannot make any representations about the practices and policies
of these companies.
Sharing Information with Strategic Partners
We may enter into strategic marketing alliances or partnerships with
third parties who may be given access to personal information including
your name, address, telephone number and email for the purpose of providing
you information regarding products and services that we think will be
of interest to you. In connection with strategic marketing alliances or
partnerships, we will retain all ownership rights to the information,
and we will not share information regarding your social security number
or other personal financial data.
Notice of New Services and Changes
Occasionally, we may also use the information we collect to notify
you about important changes to our Web site, new services and special
offers we think you will find valuable. As our client, you will be given
the opportunity to notify us of your desire not to receive these offers
by clicking on a response box when you receive such an offer.
How Do We Secure Information Transmissions?
When you send confidential personal credit card information to us on
our Web site, a secure server software which we have licensed encrypts
all information you input before it is sent to us. The information is
scrambled en route and decoded once it reaches our Web site.
Other email that you may send to us may not be secure unless we advise
you that security measures will be in place prior to your transmitting
the information. For that reason, we ask that you do not send confidential
information such as Social Security or account numbers to us through an
unsecured email.
How Do We Protect Your Information?
Information Security. We utilize encryption/security software
to safeguard the confidentiality of personal information we collect from
unauthorized access or disclosure and accidental loss, alteration or destruction.
valuation of Information Protection Practices. Periodically, our
operations and business practices are reviewed for compliance with corporate
policies and procedures governing the security, confidentiality and quality
of our information.
Employee Access, Training and Expectations. Our corporate values,
ethical standards, policies and practices are committed to the protection
of customer information. In general, our business practices limit employee
access to confidential information, and limit the use and disclosure of
such information to authorized persons, processes and transactions.
Do We Disclose Information to Outside Parties?
We may provide aggregate information about our customers, sales, Web
site traffic patterns and related Web site information to our affiliates
or reputable third parties, but this information will not include personally
identifying data, except as otherwise provided in this Privacy Policy.
What About Legally Compelled Disclosure of Information?
We may disclose information when legally compelled to do so, in other
words, when we, in good faith, believe that the law requires it or for
the protection of our legal rights.
What About Other Web Sites Linked to Our Web Site?
We are not responsible for the practices employed by Web sites linked
to or from our Web site nor the information or content contained therein.
Often links to other Web sites are provided solely as pointers to information
on topics that may be useful to the users of our Web site.
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